The Cosmetic Product Development Process Explained

Follow our simple 12 step guide outlining the cosmetic product development process, taking an idea from concept to market.





What is the cosmetic product development process?

Getting Started
1. After signing an NDA to protect your IP we work with you to establish the ethos of your brand. Primarily this is the values your brand represents and what you hold as important.

Understanding
2. We aim to understand where you wish to position your brand in the marketplace. Bench mark products help us to further understand your vision as does a knowledge of how you intend to sell the products

Materials
3. We establish materials you would like us to use and those you wish to avoid.

Sampling
4. With the above information and on payment of the development Invoice, we can start the sampling process.

Packaging and graphics
5. Whilst sampling continues until you are entirely happy with the results and you feel that you have a product in which you believe we can begin working with you on all elements of packaging and graphics and agree directions for any ancillary items

First stage Approval
6. After approval of our submitted samples is received from you we will send your product to an external lab for microbiological challenge testing. (if needed) and hopefully finalise your packaging choice

Compliance & Costing
7. With a positive microbiological challenge test result and with samples of your chosen containers we can proceed to compatibility testing. We will also be able to establish your product cost

Final Preparation
8. While these tests continue (usually for 90 days) we can work with you on copy for your labels and other marketing material. We will also advise on your product claims, and printing needs and agree other details such as cartons.

Final Approval
9. When all this is complete we can release the final INCI list of materials that must appear on your product pack and make final approvals on any art work or printing copy.

Cosmetic Product Safety Report
10. The results of all the tests, and the packaging art work are added to your products PIF (Product Information File) that our compliance division have been compiling. This is then submitted to our Toxicologist who proceeds to calculate the MOS (Margins of Safety) and complete the CPSR

Cosmetic Product Notification Portal
11. With this in hand we can set up your Company on the CPNP.

Launch
12. And so to launch

Due to demand, to accompany this post we have written a further piece called “Timings For Cosmetic Product Development” to help provide potential timings to the process outlined above.


View our range of Private Label Cosmetic Development services

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Further Reading & Useful Resources

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What do the changes to the Modernisation of Cosmetics Regulation Act of 2022 (’MoCRA’) mean to you?